PARCOATS FLORENCE

A synthesis between Parka and Coat in the plural. A new generation of hybrid. A composition of mixed blood that has its roots in the concept of Family, in the sense of belonging to a group, while defending its uniqueness.
Making its debut at Pitti Immagine Uomo 95 (Florence, January 8-11, 2019) is Parcoats Florence, a brand of outerwear for men and women produced by Giovanni Allegri, entrepreneur of one of the key families in the history of Italian sportswear, with the creative direction of Simone Guidarelli and Masha Brigatti.
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