IN GOLD WE TRUST

Launched in 2017 by Héloïse Chiron and Louis Marie De Bridiers, IN GOLD WE TRUST is a Paris label with a transgressive aesthetic. Inspired by the American motto "IN GOD WE TRUST", it challenges our choices by questioning the foundation of our values ​​and the meaning of words. In a world, lost between spirituality and materialism, what do we really believe in?
The brand advocates a philosophical, impertinent and societal approach where each collection is a manifesto that tends to upset conventions. The jewel is a medium of reflection.
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