IA LONDON

“One To Watch” SS20 award winner, The fashion Scout, IA London is a British avantgarde fashion brand delivering artistic content in the form of distinctive looking garments and accessories. IA London was founded in 2017 by Cambridge-based designer Ira Iceberg, whos vision is one of wholly personalised fashion.
To support IA London’s vision, a unique design process was developed in stages, whereby a series of original hand painted artworks, created by the founder, are digitally printed directly on the pattern. These paintings become the surface of IA’s garments and define their distinctive appearance, unprecedentedly integrating fashion and art.
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