LALA x RED SEPTEMBER CAPSULE

Over the last few years, Lala has been the vanguard of architecturally draped outfits in any contemporary setting: from the most renown Fashion Weeks to international Art Fairs and has thus naturally created a large base of loyal followers. The avant-garde devotee and transcendental being is now set to deepen her physical mark on this scene through the LALA x Red September collaboration.
Moscow, a hub which became synonym for re-defining aesthetics, has given the designer Olga Vasyukova a platform to explore her creative urges to found Red September in November 2018. Her work is a discourse of the symbiosis between the present and the bygone days, a realm where her design language discloses a subtle nod to Russia’s communist past whilst echoing brutalist architectural tendencies. Consequently, the aspect that stirs the international news is correlated to her countries past. Her so-called Tetra Pack shoulders got inspired by a collage she made with an ancient image of an ordinary Soviet boy who held a milk carton in his hands.
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